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  • Express Cycle + Warm Water
    August 3, 2022

    Express Cycle + Warm Water

    Wondering when do use warm water for laundry? Patric has the answer for you. He is willing to trade you warm water for a shorter washing cycle. If you have ever wondered how long does laundry take to clean, or how long should I be washing my laundry, Patric is here to tell you.
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  • Spotlight: Perfect Pants
    July 19, 2022

    Spotlight: Perfect Pants

    These are the Pants that launched our brand, and are back in stock after selling out 3 times. They are, in a word, Perfect.   And right for our times: these shaped-yoke pants are the answer to leggings when you...

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  • Classic Summer coming to you!
    May 9, 2022

    Classic Summer coming to you!

    We have long loved Black and White as a new-feeling neutral. This dress takes that to the MAX, literally. This cotton-rich Maxi Dress comes to us from French Dressing Jeans, and features flattering cut-in shoulders (show off your tan!), a subtle side slit (made for walking those Farmer’s Markets!)…..and POCKETS! Pop almost any color of jewelry or scarves to make this look your own, and love this dress all summer, from the pool to the party.
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  • Spotlight: Side Tie Tunic
    April 11, 2022

    Spotlight: Side Tie Tunic

    We love the ease of a tunic when getting dressed for a day out, or a night at home. Nothing is more comfortable over a pair of jeans or leggings, nothing is more versatile — especially when paired with a...

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  • Spotlight on: Anchor Gray Perfect Legging!
    April 4, 2022

    Spotlight on: Anchor Gray Perfect Legging!

    TRUE STORY: When Sunil and I first started talking about creating the company that would become Storyline, almost 6 years ago, we had ONE PRIMARY GOAL: Create The Perfect Pant. We had been influenced and impressed by such a pant...

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  • Spotlight on: The Sweatshirt
    March 28, 2022

    Spotlight on: The Sweatshirt

    No doubt about it, we got used to comfy clothes over the past couple of years. There is something about curling up in our “sweats” that is soothing, relaxing, and a fashion statement all at once. But what KIND of...

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  • A fresh look for your Spring wardrobe!
    March 21, 2022

    A fresh look for your Spring wardrobe!

    Looking for a new Spring Jacket that adds a fresh look to your wardrobe....at a great price? Voila, THE SHACKET! The fashion world has fallen in love with this hybrid Shirt + Jacket concept, and we think ours is one...

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  • Spotlight on: Casual Skirt
    March 14, 2022

    Spotlight on: Casual Skirt

     Pickleball PERFECT….It took a while to develop our Casual Skirt — a hybrid model made for sporty ladies….that may also find it’s way into ready-for-work wardrobes as we head back into the office!I love this zip-pocketed classic over my leggings...

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