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Stories from HQ

  • Spotlight On: Rose Floral
    January 17, 2022

    Spotlight On: Rose Floral

    Why wait until Valentine's Day for flowers? You will want to get your outfit NOW -- these Rose Floral pieces won't last long! Our Limited Edition, exclusive-to-us designer print comes in two of our most popular "bodies" -- and will...

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  • Welcoming Intuition To Our Brand Family!
    January 14, 2022

    Welcoming Intuition To Our Brand Family!

    Storyline Collection entered the new year in a, literally, on-brand FASHION. We “embraced” a sister start-up, and are now blending their impressive collection into our own! We love these piece’s “California-ease”, because the Intuition company was Newport Beach-based. We love...

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  • Spotlight on: Jacquard Mockneck
    November 18, 2021

    Spotlight on: Jacquard Mockneck

    We wanted to feel holiday festive AND supremely comfortable!   Enter this Mock Neck pullover, a soft and textured cotton/poly blend, and the many, many ways you can wear it. Pair this Jacquard knit (pronounced juh-kaard, and referring to the rich...

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  • Spotlight on: Bamboo Layering Pieces
    November 9, 2021

    Spotlight on: Bamboo Layering Pieces

    Soft, sustainable, super popular with our clients, it's time to re-stock your Bamboo Layering pieces, and add our NEW Navy Turtleneck to your collection.   We love these simply-sized layers under almost ANY- and EVERYthing as the temperatures drop. Two sizes,...

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  • Spotlight: Vail Dress
    November 1, 2021

    Spotlight: Vail Dress

    When the air turns crisp, we Minnesotans know it’s only weeks away from one of our favorite things: SNOW! To celebrate the change in season, we even found a DRESS for it! We named this swingy cowl neck after one...

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  • Spotlight on: Aspen Cardigan
    October 26, 2021

    Spotlight on: Aspen Cardigan

    The finishing touch: a colorful, comfortable statement cardigan that will complete any outfit, from Boho casual Skinny Jeans to dressed-up glamour with Wide Leg Pants. We love how the mosaic print reminds us of travels to the great American West…while...

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  • Spotlight: Savannah Side Zip Sweatshirt
    October 15, 2021

    Spotlight: Savannah Side Zip Sweatshirt

    Classic Animal Print, classic sweatshirt shape, what's not to like? Correction: it will be LOVE when you try this SUPER soft topper on! You will wonder where it has been in your Fall wardrobe's life!   A side zip adds...

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  • Spotlight on: Swing Dress
    October 11, 2021

    Spotlight on: Swing Dress

    Swing out in this perfect-to-wear-with-your-new-boots dress!   We love it as a change from leggings (we even wear it WITH leggings!). A travel dress dream: wear out to dinner, over your swimsuit for lunch, or as an easy robe in...

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  • Spotlight on: 2-in-1 Convertible Sweater
    September 27, 2021

    Spotlight on: 2-in-1 Convertible Sweater

    If Sunil has taught us anything, it is that our wardrobes should be versatile. With Storyline, we promise that everything in our line can be worn with AT LEAST 2 other pieces, and AT LEAST for three seasons. We saw...

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