Our Story

Research shows that most women wear 20% of their clothing 80% of the time. Storyline Collection has developed a line of classic pieces that will make up the core of your wardrobe. Seasonally, we release additional collectible pieces to augment your everyday style.  We believe that a woman’s wardrobe should be built around a well-constructed, perfectly imagined essential pieces. Our professional Editors will help you take the guess work out of fashion, and give you the power to be your OWN stylist, every morning.  Whether on your way to the board room or the paddle board, our easy to wear, easy to care for separates will serve your day’s story…and maybe make it more flattering and fun! We launched Storyline to give women the key quality pieces that build the classic core of their wardrobe, plus limited edition “pops” of color and style that will allow you to build a closet full of perfect-for-YOU pieces. We can’t wait to tell your story and welcome you to the community of capsule wardrobing enthusiasts!

MEET OUR FOUNDERS

We are fashion industry veterans and longtime friends who believe when women are styled right, they approach the world with more confidence and shine, but most women don’t have the time or passion to put into building their style. We find inspiration in our common vision and the laughter that ensues when we are together.

AMY LAMPHERE

Amy has been in love with fashion all her life. She has worked in and managed Women’s Specialty and design stores from New York to Los Angeles, styled photo shoots for major publications and freelanced as a model and writer. Over twenty years in the direct-to-consumer social selling world has informed her vision for STORYLINE. Based now in Minneapolis, an emerging fashion center, Amy looks to serve women of all ages with a line of classic pieces that can mix and match colorfully, with style and ease.

SUNIL RAMCHANDANI

Sunil is a New York-based fashion industry insider and an expert on building wardrobes that serve — and FIT — women of all shapes and sizes. A graduate of the Fashion Institute of Technology and instructor at Parsons School of Design, Sunil’s work has received acclaim at Anne Klein, Curvation Queen Latifah, and Jockey Person to Person. He has dressed celebrities from Oprah to Duchess Sarah Ferguson…and YOU! Sunil’s blog, #SunilStyles, inspires everyday style and personal expression.