Wardrobe Workshops
Why A Workshop?
As you know, the foundation of our compensation plan is call “Party Plan”, based on the belief that most sharing (and sales!) will happen in a social setting. We chose that model intentionally: we know that women will bond around wardrobing, like to get new ideas, love to spend time with friends, and, increasingly, are looking to shop with someone again. It’s SO much more fun that clicking on apps in bed at night!
SO, we created an informative Wardrobe Workshop program that allows Stylists to share information with women in a “Workshop” — intended as a modern take on the “party” format, and really speaks to our mission to engage, educate, elevate, and — hopefully! — entertain women as they meet our Capsule Concept.
This CONCEPT is what sets us apart from any other clothing company, and we are so delighted by it, it’s CRAZY! WE KNOW, too, that women fall in love with the ideas of designer collectibles, limited editions available only to them, and add-on wardrobe pieces that make sense, make NEW, and make happy clients.
By the way, we say CLIENTS because we think it speaks more of a RELATIONSHIP than “customers”, which feels only transactional. Yeah? SO, sharing fashion information is central to our selling technique — we will always work to build you and your Team Members into informed fashion Stylists — the EXPERT in the room!
Workshop Design
At its core, a workshop is sharing the capsule wardrobing concept and a line of clothes that supports it — this can happen...
- IN PERSON, at your home, a hostesses home, or any other comfortable appropriate space. Stylists have held Workshops at libraries, at Panera Bread, in the Guild Room at church, in a hotel room, an AirBNB….your imagination can take it ANYwhere!
- ONLINE — so many options, as demonstrated by Heather Hill’s remarkable roll of a week-long event. WOW!
- Facebook and SMS “Open Houses”
- Vendor Events — considering telling vendor groups to come by “on the hour” while you do a brief demo of our mix-and-match concept, and hand out Workshop information.
Eligibility for Rewards
Remember, how you share and sell Storyline is up to you! Workshops and other events can take many different forms. Event opening/closing and eligibility criteria is solely if you want to submit your event for the rewards/incentives offered at that time. Check the Facebook group for details of Hostess/Stylist Rewards for any given month.
Storyline defines a Wardrobe Workshop as a dated gathering* of at least 4 unique women, producing a minimum of $500 in sales. A Stylist can be a Hostess for ONE Wardrobe Workshop per month.
*A dated gathering can mean 1) A one-day event in a home or other place where conversation and try-ons occur; 2) an online event that spans no more than 7 days; 3) a dated vendor event of no more than 5 days (if you are presenting at a vendor event longer than a 5-day period, please contact HQ.)
DOs & DONTs
DO:
- PERSONALLY ask Hostess to invite 3 or more friends to share a conversation around GETTING BEST DRESSED!
- Follow-up! There are at least 3 women at each WW that you will want to invite to consider becoming a Stylist: The Hostess (share what she could earn at an event like hers); the Most FUN/Woman who "ran the room"; and the woman who spent the most (she GETS IT!).
DON'T:
- Don't stack orders! A Wardrobe Workshop has a set date and invitation list.
- *Gift Cards, New Stylist Kits, etc., are ineligible as orders.
How To Open & Close Your Event
There are two forms provided below: one for opening/registering an event, and a second form to submit when closing the event. Our Stylist Support team logs these submissions and issues incentives accordingly.